What Are the Key Features That Make a Property Ideal for Holiday Letting?

March 31, 2024

If you’re pondering over the idea of getting into the holiday rental market, you’re likely wondering: What exactly makes a property attractive to tourists and holidaymakers? There’s a myriad of factors that can influence the success of your holiday letting venture. We’re here to shed light on the key features that can make your property an ideal option for holiday letting.

Location, Location, Location

In real estate, the old adage always holds: location is everything. It’s also paramount for holiday rentals.

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Your property’s location can significantly affect its appeal to potential guests. For example, a property located in a popular tourist spot or near attractions and amenities like restaurants, shops, or beaches will always be in high demand.

Equally important is the ‘feel’ of the location. Is it tranquil and secluded, offering an escape from the hustle and bustle? Or is it in the heart of a vibrant city, where there’s always something happening? Different guests will be attracted to different types of locations, so it’s crucial to promote the unique selling points of your property’s location.

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Accessibility is another critical factor. A property that’s easy to get to – whether by public transport, car, or even on foot – can be more appealing to guests.

Comfort and Facilities

Even in the most stunning of locations, guests will be looking for comfort and convenience when they book a holiday rental.

The interior of the property is just as important as its location. A well-maintained, clean, and tastefully decorated property can make a huge difference to a guest’s experience. Additionally, providing high-quality furniture and bedding can enhance comfort levels, encouraging guests to return.

The facilities you offer are also vital. A fully equipped kitchen, a reliable WiFi connection, heating and air conditioning systems, a television with streaming services, and a washing machine are just a few examples of essentials that many guests will expect.

Depending on your target market, you might want to consider additional features like a swimming pool, a hot tub, a game room, or a barbecue area.

Remember, it’s not just about ticking boxes. It’s about delivering an experience that’s memorable enough to make guests want to return and recommend your property to others.

Space and Layout

When potential guests are browsing through holiday rentals, one of the first things they look at is the property’s layout and space.

For families, a spacious property with multiple bedrooms and bathrooms may be essential. For couples, a one-bedroom property with an open-plan living area might be more appealing. An outdoor area, such as a garden, terrace or balcony, can be a significant draw, offering space for relaxation and dining al fresco.

The layout of the property should also be practical and user-friendly. For example, an open-plan living area where the kitchen, dining room, and living room flow into one another can be a desirable feature.

Positive Reviews and Ratings

In the digital age, online reviews and ratings carry significant weight and can heavily influence booking decisions.

Accumulating positive reviews is crucial. Guests appreciate knowing that others have had a positive experience, and a high rating can significantly boost your property’s appeal. Encourage your guests to leave reviews, and respond to them promptly and professionally, whether they are positive or negative.

Furthermore, professional photos can enhance your online listing. Good quality photos that accurately showcase your property’s key features can make a potential guest click on your listing instead of scrolling past it.

Flexibility and Customer Service

Lastly, how you manage your holiday rental can be a defining factor in its success.

Offering flexibility in terms of booking dates, check-in and check-out times, and cancellation policies can make your property more attractive to potential guests.

Moreover, providing excellent customer service, from the booking process up to the end of their stay, can significantly enhance your guests’ experience. This includes being responsive, helpful, and going the extra mile to ensure your guests have the best possible stay.

In a nutshell, an ideal property for holiday letting combines a desirable location, comfortable and well-equipped interiors, a practical and appealing layout, a high rating, and excellent customer service. By considering these key features, you can make your property stand out in the competitive holiday rental market.

Pricing and Marketing Strategy

One of the most crucial aspects of setting up a successful holiday letting is implementing a sound pricing and marketing strategy.

When it comes to pricing, it’s important to strike a balance. Charging too much can deter potential guests, while charging too little can undervalue your property and cut into your profits. Research comparable properties in your area, and consider factors such as the size and quality of your property, its location, and the amenities it offers.

Promotions and discounted rates during off-peak seasons can also attract a wider range of guests. Remember, an unoccupied property doesn’t generate income, so it’s better to offer a discounted rate than to have no bookings at all.

Marketing your property effectively is equally vital. Use multiple platforms, including online travel agencies, social media, and your own website, to reach a wider audience. Highlight the unique features of your property, use enticing language, and include high-quality photos.

Don’t forget to leverage the power of social proof by showcasing positive guest reviews and ratings. You can also consider partnering with local businesses or tourist attractions to offer special packages or discounts, which can differentiate your property from the competition.

Safety and Security Measures

Ensuring the safety and security of your guests should be a top priority. This not only protects your guests but also your property and can significantly enhance your reputation as a responsible and trustworthy holiday letting owner.

Firstly, invest in good-quality locks on all doors and windows. If your property is in a complex or a gated community, highlight the security measures in place, such as 24/7 security personnel or CCTV surveillance.

Fire safety is also essential. Equip your property with smoke detectors, a fire extinguisher, and a clearly marked evacuation plan. If your property has a swimming pool, make sure it’s securely fenced and well-maintained.

Finally, provide clear instructions for the safe use of appliances, and keep a first-aid kit stocked with essential items. By putting safety first, you can assure your guests that they are in good hands, which can contribute significantly to their overall experience and your property’s success in the holiday letting market.


In conclusion, establishing a successful holiday letting involves more than just owning a property. It’s about selecting the right location, ensuring comfort and convenience, creating a practical and appealing layout, garnering positive reviews, providing excellent customer service, setting a competitive pricing strategy, marketing your property effectively, and prioritizing guest safety and security.

Remember, different properties will appeal to different types of guests. Therefore, it’s essential to understand your target market and tailor your property and services accordingly. By incorporating these key features and strategies, you can elevate your holiday letting above the competition, attract more bookings, and maximize your returns in the competitive holiday rental market.